Introducing El Güel®

Mexican Spirits: Well Refined

El Güel is a collection of Mexican spirits created specifically for house pours. El Güel spirits are all affordable, of highest quality and authentically Mexican. We choose the best producers and ensure fair pay, sustainability and transparency. The name “El Güel” (pronounced /el wel/) is our homage to the myriad people of Mexican heritage in the US hospitality industry as it is just a Spanish-ization of "house pours."

Gin

Gin infused with cempasúchil (Mexican Marigold also known as Day of the Dead flower) and chamomile. Made in CDMX.

Mezcal

Made with 100% agave Angustifolia (Espadín) using artisanal production methods in San Dionisio Ocotepec, Oaxaca.

Tequila

Made with 100% blue agave with no diffusers and no additives at woman-owned distillery.

Coming Soon!

Additional Güel products are already in the works. Stay tuned!

100%
AGAVE

El Güel Mezcal

An artisanal mezcal created by a cooperative in San Dionisio Ocotepec, Oaxaca overseen by maestro mezcalero Alberto Morales of Wahaka Mezcal. El Güel Mezcal is certified 100% agave Espadín by the Consejo Regulador del Mezcal.

More about our Mezcal

Mexican
Marigold

El Güel Gin

A gin made in Mexico City infused with cempasúchil (Mexican Marigold) also known as "Day of the Dead" flower.

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NO
DIFFUSER!

El Güel Tequila

Tequila made with 100% blue Weber agave by Maestra Tequilera Zandra Gomez de Santiago. No additives and no diffusers.

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About

El Güel® Spirits are conceived and created by Back Alley Imports. The goal is to offer a product line that is affordable, of high quality and, most importantly, authentically Mexican. As native Mexicans and importers of Mexican wines, craft beer and spirits for over 10 years, we have developed relationships with the best and most creative producers across the nation and we've tapped the best in each category to create each El Güel product.